Current Issue : January-March Volume : 2024 Issue Number : 1 Articles : 5 Articles
This research explores the application of game theory in analyzing the intricate relationships among advertisers, social media platforms, and users in the advertising markets. By examining the strategic aspects of game theory, the study sheds light on the strategies, equilibria, and outcomes that shape the landscape of social media advertising. This thesis investigates how advertisers strategically compete on social media platforms, considering factors such as targeting, bidding, and adaptation. It also explores the factors influencing user behavior and advertising policies, including user preferences, engagement levels, peer recommendations, platform algorithms, and privacy concerns. Through the analysis of equilibrium outcomes and market structures, it reveals the oligopoly market structure, targeting and personalization strategies, and the dynamics of advertisement auctions and pricing. Last but not least, this thesis provides suggestions for policymakers to take into consideration so that they can make the most advantageous decision appropriately....
Burundi, a party to the UN engaged to the development of youth education targeting to diminish the situation of youth unemployment and underemployability. It has on June 14-16, 2022 organized a national education forum to search for means to face youth issue in the field education especially technical and vocational education. This article aims to analyze solutions held over the forum towards youth employability through technical and vocational education and training. The documentary method was used throughout this article in data collection while a deduction technique helped during their analysis. Results showed that through that gate, youth employability increase is possible but requires involvement of all sub-sector actors and stakeholders in the design of training programs, participation of professionals throughout the curriculum and program development process, diagnostic eye on the current curriculum with a view to improving it, employers’ association call up in job referential establishment which has a better grasp of the job market, programs revision in line with the real needs of the job market, and the connection between schools and universities and the professional environment to define together the training offer and the output profile....
The integration of tea and tourism is a new development model that combines and mutually promotes the tea industry and rural tourism, contributing to industrial transformation and rural revitalization. This study focuses on the development of tea and tourism integration in Chaozhou, China. By analyzing the current situation of the tea industry and tourism through literature and relevant data, and threats. Furthermore, a strategic matrix is constructed to clarify strategic choices, with a primary focus on a growth-oriented strategy, supplemented by turnaround and defensive strategies. This article proposes strategies and recommendations for the high-quality development of tea and tourism integration, including strengthening government support and financial investment, integrating resource advantages to shape brand image, optimizing promotional platforms and intensifying publicity efforts, attracting and nurturing talent to promote innovative development, and protecting the ecological environment to achieve sustainable development....
This study investigates the various factors that influence student loyalty in Saudi universities, given the escalating competition among them for student enrollment and retention. The paper aims to address the research gap in the context of Saudi Arabia by focusing on private universities in Jeddah city. It can be gleaned from the existing literature on this topic that Academic Experience, Student Life and Support, Student Satisfaction, and University Image are the building blocks of student loyalty in private universities. To test the effect and impact of the mentioned factors on Student Loyalty, the research design followed a descriptive approach, employing a quantitative survey guided by five hypotheses. The study population includes 3,860 students from three private universities in Jeddah. A structured online questionnaire was distributed during the spring semester of 2023, and a total of 302 responses were collected through random sampling. The findings indicate that University Image strongly affects Student Loyalty, while Student Satisfaction has a moderate impact on Student Loyalty. University Image also has a moderately positive effect on Student Satisfaction. The study recommends that universities invest in promoting their brand image, improving their academic experience, and reconsidering their tuition fees to match the services offered. This study contributes toward filling the literature gap on student loyalty in Saudi literature, provides marketing implications, and paves the way for future marketing research on Saudi universities....
In a competitive environment marked by a digital revolution in the service industry, Yield Management (YM) has become an essential tool for many companies, particularly in the hotel industry. Over the last twenty years, this pricing practice has been strengthened by digital technologies. On the other hand, several studies have shown that YM Pricing (YMP) produces negative consumer feelings that influence their behavior. The objective of this work is to explore the YM practice in the hotel industry and to shed light on the impact of this practice on customer perception. A qualitative study with professionals in the sector was conducted in this direction, in order to identify the issues of YM in chain hotels in Morocco and to understand the influence of this practice on customer attitudes....
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